Resources
If you’re looking to gather more data on our business, this is where to dig in.
Videos, talks, our FAQ, and outside perspectives we trust, all in one place. Take your time. Form your own opinion. The whole library lives on this page so you don’t have to chase links around the internet.
Start here
Fourpieces we’d recommend you read, watch, or listen to first.
Shift your mindset and develop the habits and perspective of a successful entrepreneur.
Watch· 32 minA panel of trusted voices sharing their perspective on the business.
Listen· 22 minHonest answers to common questions and concerns about the business.
Listen· 17 minFAQ: Honest answers about URA, Amway, and direct sales
The real questions people ask when they’re thinking it through, answered with the 1979 FTC ruling, Amway’s published income disclosure, and the Enhanced Amway PROMISE.
ReadFrom URA
Written on this site, in our own voice.
How Amway reports IBO earnings
A short explainer of the U.S. Income Disclosure: why Amway publishes it, what the data actually shows, and where to read it. We don’t paraphrase the dollar figures. We point you to the authoritative source.
ReadHow to evaluate any business opportunity
A seven-question framework for evaluating any business opportunity honestly. Apply it to Amway, to a franchise, to a friend’s side hustle. You’ll know more about it than most people in the room.
ReadThe honest math of starting an Amway business
What it actually costs to begin, what the published income disclosure actually shows, and how to think about the spread of outcomes before you decide.
ReadWhat success in this business actually looks like
The IBOs who build to higher levels share a pattern. Five specific things, done consistently over years. No earnings claims, just the work.
ReadWhat our mentorship actually looks like
A concrete walkthrough of the calls, events, and habits that make up the URA mentorship cycle. What you would actually be doing if you plugged in.
ReadWhy we say “your association”
URA isn’t an acronym, but the name has a history. It started as URAssociation, and the meaning is still the most honest description of what we’re building.
ReadAudios & Podcasts
Conversations and interviews you can listen to right here.
A panel discussion featuring young professionals sharing their business journey and insights.
Listen· 18 minPerspectives from diverse professionals on building a successful business.
Listen· 31 minA talk on how to think about financial security in today's economy.
Listen· 37 minInsights and wisdom from a successful leader in the industry.
Listen· 22 minHear from professionals across various industries about their entrepreneurial journey.
Listen· 25 minAdvice and strategies for young entrepreneurs starting their business journey.
Listen· 15 minThe principles and values that drive entrepreneurial success.
Listen· 21 minTake control of your destiny and build the future you envision.
Listen· 48 minAn inspiring story of overcoming obstacles and achieving success.
Listen· 35 minHow an investor's mindset applies to building a business.
Listen· 55 minHow this business supports better health and wellness for families.
Listen· 22 minQ&A and FAQs
Answers from Amway and from the IBOAI, the association of Amway IBOs.
Articles & Links
Amway’s own pages, sponsored features, and outside reading we think are worth your time.
Amway Corporate Profile
Amway's history, values, and global presence.
ReadThe Cashflow Quadrant
Best-selling author Robert Kiyosaki on the four ways people earn income.
ReadEvaluating Business Models
Investment expert Richard Russell's criteria for assessing opportunities.
ReadWhat Is Amway?
An introduction to the company and its global impact.
ReadWe Are Amway
Stories and insights from the Amway community worldwide.
ReadProduct Transparency
An Amway-sponsored feature in USA Today on product quality and sourcing.
ReadA Model for Accessible Entrepreneurship
An Amway-sponsored feature in Politico on accessible entrepreneurship.
Read