Resources
If you’re looking to gather more data on our business, this is where to dig in.
Videos, talks, our FAQ, and outside perspectives we trust, all in one place. Take your time. Form your own opinion. The whole library lives on this page so you don’t have to chase links around the internet.
Start here
Four pieces we’d recommend you read or watch first.
Business Overview
A high-level look at the business model, opportunity, and what sets this team apart.
WatchCredibility Panel
A panel of trusted voices sharing why this business model works.
ListenQuestions and Concerns
Honest answers to common questions and concerns about the business.
ListenFAQ: Honest answers about URA, Amway, and direct sales
The real questions people ask when they’re thinking it through, answered with the 1979 FTC ruling, Amway’s published income disclosure, and the Enhanced Amway PROMISE.
ReadFrom URA
Written on this site, in our own voice.
How Amway reports IBO earnings
A short explainer of the U.S. Income Disclosure: why Amway publishes it, what the data actually shows, and where to read it. We don’t paraphrase the dollar figures, we point you to the authoritative source.
ReadHow to evaluate any business opportunity
A seven-question framework for evaluating any business opportunity honestly. Apply it to Amway, to a franchise, to a friend’s side hustle. You’ll know more about it than most people in the room.
ReadThe honest math of starting an Amway business
What it actually costs to begin, what the published income disclosure actually shows, and how to think about the spread of outcomes before you decide.
ReadWhat success in this business actually looks like
The IBOs who build to higher levels share a pattern. Five specific things, done consistently over years. No earnings claims, just the work.
ReadWhat our mentorship actually looks like
A concrete walkthrough of the calls, events, and habits that make up the URA mentorship cycle. What you would actually be doing if you plugged in.
ReadWhy we say “your association”
URA isn’t an acronym, but the name has a history. It started as URAssociation, and the meaning is still the most honest description of what we’re building.
ReadVideos
Talks and overviews from the URA team. Play in place; nothing leaves the site.
Business Briefing
A recorded seminar breaking down the compensation plan and business model.
Watch
Think Like an Entrepreneur
Shift your mindset and develop the habits and perspective of a successful entrepreneur.
Watch
Numbers Breakdown
A closer look at the numbers behind the business and what they mean for you.
WatchAudios & Podcasts
Conversations and interviews you can listen to right here.
Young Professionals Panel
A panel discussion featuring young professionals sharing their business journey and insights.
ListenThe Entrepreneur, the Physician, and the CEO
Perspectives from diverse professionals on building a successful business.
ListenFinancial Security in the 21st Century
Learn about building financial stability and security in today's modern economy.
ListenJohn Sestina Interview
Insights and wisdom from a successful leader in the industry.
ListenDiversified Perspectives
Hear from professionals across various industries about their entrepreneurial journey.
ListenIn My 20's
Advice and strategies for young entrepreneurs starting their business journey.
ListenThe American Way
The principles and values that drive entrepreneurial success.
ListenThe Future is in Your Hands
Take control of your destiny and build the future you envision.
ListenMr. Irrelevant
An inspiring story of overcoming obstacles and achieving success.
ListenThink Like an Investor
Shift your mindset to think like an investor and build long-term wealth.
ListenWhat is Direct Sales?
An introduction to the direct sales model and how it works.
ListenHelping People Stay Healthy
How this business supports better health and wellness for families.
ListenQ&A and FAQs
Reference material from Amway and IBOAI for further reading.
Articles & Links
Outside perspectives we think are worth your time.
Corporate Profile
Learn about the company's history, values, and global presence.
ReadThe Cashflow Quadrant
Best-selling author Robert Kiyosaki on different approaches to building wealth.
ReadEvaluating Business Models
Investment expert Richard Russell's criteria for assessing opportunities.
ReadWhat is Amway?
An introduction to the company and its global impact.
ReadWe Are Amway
Stories and insights from the Amway community worldwide.
ReadProduct Transparency
Detailed information about product quality and sourcing.
ReadA Model for Accessible Entrepreneurship
How this business creates opportunities for everyone.
Read