Your association
Build Your Legacy with Purpose
Built for you and the generations who come after you. Your business, your leadership, your legacy.
More about URAWho we are
URA is a mentorship association supporting thousands of independent business owners globally. The name says what we mean: this is your association, built to support your business, your leadership, and the generations who come after you.
Business skills
Client development, team scaling, and personal growth training.
Product knowledge
Health, wellness, and core product expertise.
Support and community
Events, mentorship, and recognition programs.
Technology
Access to apps and digital tools for managing your business.
Our association partners with the Amway Corporation to empower business owners in the direct sales industry through training, technology, and community.
Where we stand
The partners, standards bodies, and public record you can check on your own.
More from the URA team
Videos, talks, and writing from our team. Take a look, form your own opinion. The full library is one click away.
Shift your mindset and develop the habits and perspective of a successful entrepreneur.
Watch· 32 minA panel of trusted voices sharing their perspective on the business.
Listen· 22 minHonest answers to common questions and concerns about the business.
Listen· 17 minFAQ: Honest answers about URA, Amway, and direct sales
The real questions people ask when they’re thinking it through, answered with the 1979 FTC ruling, Amway’s published income disclosure, and the Enhanced Amway PROMISE.
Read